CRM Specialist


 
GENERAL QUALIFICATIONS

 

· Minimum 2 years experience in CRM or releated departments in online business
 
· Graduate from one of the following departments; statistics, business administration, industrial engineering, mathematics
 
· Experience in segmented campaigns operations and communications such e-mail marketing, SMS and push notifications
 
· Preferably have knowledge about SQL and data mining
 
· Preferably experienced in online retail business and has knowledge about web Technologies
 
· Able to be creative and a sharp, detail-oriented, analytical approach to problems
 
· Good command of English

 
JOB DESCRIPTION
 

· Own the customer relationship management strategy and roadmap to support new member acquisition and retention programs
 
· Analyze customer data to conduct and develop segmentation
 
· Determine target groups for campaigns and announcements
 
· Run the emailing, sms, web push and mobile app push process, and provide reports
 
· Manage email calendar for campaigns and customer lifecycle, plus transactional mailings
 
· Utilize all marketing platforms to ensure 360 degree CRM alignment
 
· Implement and test automated and triggered communications
 
· Manage personal data with IT teams and 3rd party providers in accordance with the law
 
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